12.08.2008

Choice

When your brain is overwhelmed with things to keep track of, science has proven that we make increasingly emotional choices.

You are trying very hard to remember a 7 digit number when someone offers you a choice of snacks. One is a yummy chocolate cake, the other is tasty and healthy fruit salad. You are 30% more likely to succumb to you MMMCAKE reflex.

If you are trying to remember a simple 2 digit number when faced with the same choice, you will come to a much more rational decision. Most people will choose the fruit.

I learned this listening to NC's Radiolab and it got me thinking...

At any point in the day, you could describe my state as "recently distracted". I tend to juggle lots of thoughts and plans. How often does this mental state lead me to choose the metaphorical cake?

mmmmmmm cake.

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